Penalties for UAE Real Estate False Advertisements

Penalties for UAE Real Estate False Advertisements

The United Arab Emirates (UAE) has good real estate offerings. Recently, many people have shifted to the UAE to seek good opportunities and a better family life. A common perception of the UAE is its luxurious lifestyle and expensive malls. With that, people are often stunned to see false advertisements online when they want to buy a house or any property.


Advertisement in the UAE

The advertising activities in the UAE are widely used to attract investors and new people coming to the UAE. However, these advertisements are for newspapers, radio, television, and social media. With time, advertisements are changing because now, multiple platforms are used for sales. However, the products and services are advertised according to their acceptance by the culture and religion. 

Regarding marketing, the UAE has some free zones where the laws are different because these are special economic zones, and commercial laws are applied to companies operating in the free zones.

False advertisements and promotions can be a reason for deportations, heavy fines and other serious punishments. The details are available online, or attorneys can also provide useful details. Related laws are Federal Decree‑Law No. 34 of 2021 on Combating Rumours and Cybercrimes. 

Fake Advertisements Online

A warning has been issued against people who have made false advertisements online. Under the law, the offenders will be fined Dh500,000 for combating rumours and cybercrimes in the UAE. Anyone using technology and making false advertisements will be punished for creating misinformation online.

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False Promotions in the UAE

According to the UAE's cybercrime department, anyone who promotes false information about goods and services and uses false data will face serious consequences. These activities are illegal because the relevant authorities lack proper authorisation. 

Note: Check with our experts about Federal Decree‑Law No. 19 of 2016 on Anti‑Commercial Fraud. 

Laws of Advertising in the UAE

As the UAE business laws evolve and cyber laws are introduced, advertising laws are not left behind. They were introduced in 2018 to safeguard consumers by eliminating the risk of scams from fake advertisements. Nonetheless, the laws apply to digital, print, and electronic media or any other media used for advertising. They also apply to the digital influencers who have emerged recently.

Guide About Advertisement Laws

The main aim of the advertisement guidelines is to promote economic growth with organic advertisements only. Rumours shall be avoided at all costs. Moreover, copywriting shall use words that do not hurt the sentiments of any individual. As for distribution, intellectual property rights shall be protected and respected.

What Else is Important in an Advertisement?

An advertisement should be clear and contain no misleading claims or information. The images used shall be justified and not exaggerated. It usually happens when the advertisement is about a product. Also, the advertisement should not support any criminal activity or violate other media content standards.

How do you advertise on social media platforms?

Advertisements on websites and blogs should be clear and represent informative content. If it is a paid advertisement, that should be mentioned in the advertisement. Social media activities, such as charitable and non-commercial activities without a license, are exempt from licenses.

Is Penalty for Real?

The UAE government has decided to fine Dh 5,000 for someone violating the advertisement guidelines and laws. The more you do such offensive activities, the more the fine will be increased from the previous violation. 

Therefore, you must avoid making fake videos to advertise your purposes. Creating misinformation will not help you anywhere, but it will get you in trouble. The advertisement laws will help people make better-informed decisions, and consumer laws will not be violated, which is good for the UAE's economic development.





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